About Us

Hi!! We're Wear Naré, a small independent clothing brand based in San Diego, founded by Naré Vardanyan.

As a thrift girl myself, I've spent years appreciating the intention behind fashion from the 1970s–2000s. The fabric blends, the silhouettes, the craft. I want to honor that era without the fast-fashion compromises.

The brands we grew up with have drifted, swapping intentional fabrics for cheap synthetics, small-batch craft for mass production, and real 2000s silhouettes for shapes optimized for profit margins. To put it simply, they've traded:

Intention → Bottom Line. We're going the other direction.

Every piece we create is a reflection of our philosophy: bringing back everything we love about the coolest eras of fashion with the ethics we care about today. Welcome!